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Testimonials

How To Construct Video Testimonials – Free Video Release FormGet Your FREE Video Release Form: http://www.soldwithvideo.com/VRF

Video testimonials are important for almost every business. They allow you to connect personally and emotionally with your video viewer which allows you to gain the “know, like and trust”. The reason this is so important is because people buy from someone they know, like and trust. If you can gain this in your potential customer, the sale will be easier than ever!

But, you need to construct your video testimonial correctly and that is exactly what we will cover in this video. Below is out 5 step process to creating the best video testimonial for your business.

Step 1 – Start with the Fear, Concern and Current results

This is where you have your current customer mention the fears they had, the concerns they had and the current results they had before finding or using your business. This allows them to connect on a personal level with the video viewer. And don’t forget to have them add in their story to bring more emotion into the video testimonial.

Step 2 – Results They Got and How It Was Working With You

Now that you hit the pain points and emotions you can go right into the solution. This let’s the video view know you can fix their problems. Don’t forget to mention how it solved that emotional story by sharing the positive story.

Step 3 – How Did They Feel and Do They Recommend You

This is where they can let their emotions fly. This will be positive emotions but remember to keep them under control. Getting too emotional can come off as fake. The finish up with their recommendation.

Step 4 – Ask Them If They Want To Add Anything

This allows them to say whatever they want. This is awesome because they could add some thing you didn’t think to ask. This can really make your client video testimonial pop.

Step 5 – Have Them Sign a Release!

You should always have them sign a release form. This will cover you from any legal issues that may arise. Chances are you won’t have to worry about this but you should always cover your bases. To get your free video release form, visit us here: http://www.soldwithvideo.com/VRF

Check out our other videos: http://www.youtube.com/user/soldwithvideo

Video Testimonials
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